About
Michele C. Fuhs
"I grew up without borders. The son of an Italian mother and a German father, I spent my childhood moving between Moscow, Thessaloniki, Cairo and Rome — learning early that complexity is not a problem to solve, but a lens through which to see opportunity."

After studying law in Germany, my career took me from the privatisation of former East German state companies at the Treuhandanstalt, to the European Union, to Formula 1 with BMW Motorsports. From there, nearly two decades at BMW Group — building organisations in China, leading MINI Italy, and ultimately heading the global "Future Retail — Premium Retail Experience" programme across 15 countries.In 2019, I walked away from the corporate world to found Circle4XR GmbH, focused on digital transformation, XR, and the future of work and learning. Today I work as a Senior Advisor to companies navigating transformation — and as a Global Keynote Speaker who has taken the stage at over 26 conferences across 4 continents.

My Why
‍I am driven by curiosity for the unknown and the conviction that new perspectives are the key to growth and innovation. Transparency, openness and honesty are non-negotiable for me.

Every engagement starts with a conversation. No templates, no standard packages — just an honest look at what you're trying to achieve.

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